Search engine optimization
How does search engine optimization affect news organizations?
Note: This is a continuation of last week’s post on search engine optimization. As the influence of search on Web users’ habits increases, understanding how to create content optimized for search engines is increasingly important. That is especially true for professional communicators who create online content. In news, media companies have hired search engine optimization professionals and [...]
Why does search engine optimization matter?
No doubt communications professionals, whether in journalism, advertising or public relations, are used to working with a wide range of specialists – photographers, copy editors, designers, sales representatives, etc. But there’s a new position in many organizations that has grown out of a need to put professionally-produced content in front of new readers: the SEO. [...]
Number of Web searches in one month
9,716,488,000 in March 2010, according to Nielsen data for the top 10 U.S. search providers.
Size of Google’s index
1,000,000,000,000 in 2008, the last time the company publicly announced the size of its index, according to the official Google blog.
See what users are searching for on Google
Determining the public’s interest in a subject has become increasingly easy in the Internet era. One of the tools that facilitates these measurements is Google Insights. The site allows you to input terms and receive of a graph of “search volume” on any given topic over a period of time. It mashes the results up [...]
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