Andrew Chavez
How does search engine optimization affect news organizations?
Note: This is a continuation of last week’s post on search engine optimization. As the influence of search on Web users’ habits increases, understanding how to create content optimized for search engines is increasingly important. That is especially true for professional communicators who create online content. In news, media companies have hired search engine optimization professionals and [...]
Find new Tweeps to follow
Twitter — just like most social networks — becomes more useful as you connect with more users. But finding those users can be tough for a newbie. Other social networks have created tools that automatically generate lists of users to connect with based on a user’s habits, but Twitter has yet to generate a similar [...]
Online display ads viewed
1,089,732 in the first quarter of 2010, according to data released this month from comScore. That’s 15 percent higher than during the same period of 2009, an indicator to some that the online advertising market is growing.
Net worth of local NYT readers
$800 billion in the New York area, according to a memo distributed by New York Times executives. The figure is from the 2009 Mendelsohn Affluent Head of Household Survey, and has been cited often in the Times‘ ongoing newspaper war with the Wall Street Journal.
Celebrating the rise of niche publications
Now it’s liberating, in a way, that newspapers have dissolved, because we can go back to writing inside baseball. Our readers love it. We love it. And there’s actually money to be made in it becuase it’s specialized information. — Mary Jacoby, a former newspaper reporter and founder of Main Justice, a niche site that covers [...]
Why does search engine optimization matter?
No doubt communications professionals, whether in journalism, advertising or public relations, are used to working with a wide range of specialists – photographers, copy editors, designers, sales representatives, etc. But there’s a new position in many organizations that has grown out of a need to put professionally-produced content in front of new readers: the SEO. [...]
See how a story evolved on Twitter
Twitter has a built-in search function, which performs well at finding Twitter posts in real time. But to dig into Twitter’s archive to see how a story or event evolved over time on the service, the built-in search feature sometimes falls short. Google now has a tool that allows you to search Twitter and visualize [...]
Number of Web searches in one month
9,716,488,000 in March 2010, according to Nielsen data for the top 10 U.S. search providers.
Size of Google’s index
1,000,000,000,000 in 2008, the last time the company publicly announced the size of its index, according to the official Google blog.
On buying a story in the Internet era
It’s hardly surprising that Web journalists should be fast, competitive, ruthless, sensationalist — and willing to do most anything for the story. It will be messy — and fun! — Nick Denton, founder of Gawker Media discussing his decision to pay $5,000 for a next-generation iPhone found in a California bar, which his blog turned [...]
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