Journalism is more than a business model

(Journalism) is not business model; it is not a job; it is not a company; it is not an industry; it is not a form of media; it is not a distribution platform. Instead, journalism is an activity. It is a body of practices by which information and knowledge is gathered, processed, and conveyed. The practices are influenced by the form of media and distribution platform, of course, as well as by financial arrangements that support the journalism. But one should not equate the two.

— Robert Picard, Professor of Media Economics, Jönköping International Business School, Jönköping University, Sweden, writing in his blog, The Media Business