Why can’t news organizations monetize traffic spikes?
For news websites, big stories often mean big traffic. That traffic can come when a local story goes national, when a story gains profile through social media recommendations, or when an item gets prominent placement on a news aggregator.
But even though web advertising is often sold by “impressions”, the number of views an ad gets, [...]
Does checkbook journalism pay?
With all the attention garnered by the “balloon boy” story, any information available about the boy and his family became fodder for news outlets. Amid all the coverage, one online news site was able to score a rather valuable interview — one with a Denver college student who supposedly had knowledge of a plan by [...]
How do divisions in social networks affect professional communicators?
In front of a packed audience in a New York City auditorium, researcher Danah Boyd posed a question. She asked the roomful of political junkies, activists and tech aficionados at the annual Personal Democracy Forum how many were on Facebook. Almost all raised their hands. Then she repeated the question, instead asking about MySpace. Almost [...]
Trends in New Media
- Can nonprofit status save news organizations?
- Will the informational role of advocacy groups increase in the new media environment?
- Will collaborative, user-driven journalism reshape reporting?
- Do online games have a role in news?
- What problems do social media pose for an organization’s communication strategy?
Recent Comments