Why does search engine optimization matter?
No doubt communications professionals, whether in journalism, advertising or public relations, are used to working with a wide range of specialists – photographers, copy editors, designers, sales representatives, etc. But there’s a new position in many organizations that has grown out of a need to put professionally-produced content in front of new readers: the SEO. [...]
What are the skills of the online journalist?
The Web presents many challenges for news organizations – new consumption patterns, multi-platform distribution and a whole new business model. But it also presents new challenges for individual journalists because producing news online requires many new skills that had previously been absent from legacy media. There is still an emphasis on traditional reporting skills. In [...]
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